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MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO

Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study ana...

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Principais autores: Della Agfy Dwi Andriyani, Mubarokah Mubarokah, Mirza Andrian Syah
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Nusa Cendana 2024-11-01
coleção:Journal of Management Small and Medium Enterprises (SME's)
Assuntos:
Marketing Strategy
Traditional Snack
Ledre
Acesso em linha:https://ejurnal.undana.ac.id/index.php/JEM/article/view/13711
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