Integrating technology acceptance model and organizational innovativeness in the adoption of mobile commerce
The primary objective of this paper is to consider the influence of perceived usefulness, per-ceived ease of use, business innovativeness and product innovativeness on the adoption of mo-bile commerce. For the model of this study to be tested empirically, data were collected from mobile commerce use...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Growing Science
2017-10-01
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| Серія: | Management Science Letters |
| Предмети: | |
| Онлайн доступ: | http://www.growingscience.com/msl/Vol7/msl_2017_26.pdf |
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