Study on Livestreaming Shopping Behavior of the Elderly Based on SOR Theory
With the development of information technology, live shopping has emerged as a new approach to product marketing and has attracted considerable attention. However, in the context of an aging population, little is known about the factors influencing the intention of the elderly to engage in live shop...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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MDPI AG
2026-01-01
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| Schriftenreihe: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Online-Zugang: | https://www.mdpi.com/0718-1876/21/1/9 |
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