Genre literacy transfer from the business to the social entrepreneurial pitch: A proposal for macrostructure and rhetorical strategies
The generic characteristics of the entrepreneurial pitch (i.e., a short persuasive oral presentation to garner funding from investors) have been the focus of considerable interest in business communication studies for some decades now. Its condensed persuasive nature makes this genre a prototype fo...
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| Formato: | Artigo |
| Lenguaje: | Alemão |
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Ediciones Complutense
2026-03-01
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| Colección: | Círculo de Lingüística Aplicada a la Comunicación |
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| Acceso en línea: | https://revistas.ucm.es/index.php/CLAC/article/view/91483 |
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