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The Notion of Reader Orientation in Business Texts

This study is a preliminary on the notion of ‘orientation’ (Cooper, 1982), as an interactive feature in written business texts. ‘Orientation’ involves two essential aspects of interaction. The first, is the intended ‘message’, and the second is the reaction to it, that is, its ‘reception’. The stud...

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Hlavní autor: Esther Chelliab Tam
Médium: Artigo
Jazyk:Inglês
Vydáno: Universiti Malaya 2017-07-01
Edice:Journal of Modern Languages
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On-line přístup:https://ijps.um.edu.my/index.php/JML/article/view/3901
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