Internet memes as internet signs: A semiotic view of digital culture
This article argues for a clearer framework of internet-based “memes”. The science of memes, dubbed ‘memetics’, presumes that memes remain “copying units” following the popularisation of the concept in Richard Dawkins’ celebrated work, The Selfish Gene (1976). Yet Peircean semiotics and biosemiotics...
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| Natura: | Artigo |
| Lingua: | Inglês |
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University of Tartu Press
2016-12-01
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| Serie: | Sign Systems Studies |
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| Accesso online: | https://ojs.utlib.ee/index.php/sss/article/view/15936 |
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