The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

The competitive landscape among universities in Indonesia necessitates Islamic higher education institutions to attend to all aspects of marketing. This study explores the influence of brand personality (BP), brand self-congruity (BSC), and brand love on electronic word of mouth (e-WoM), with brand...

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Үндсэн зохиолчид:	Ahmad Juhaidi, Syaifuddin, Salamah, Hidayat Ma'ruf, Muhammad Yuseran, Shapiah, Raihanatul Janah, Mudhiah, Rinda Azmi Saputri, Nauriatul Muharramah, Mohammad Noor Fuady, Willy Ramadan, Risa Lisdariani
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Elsevier 2024-01-01
Цуврал:	Social Sciences and Humanities Open
Нөхцлүүд:	Brand love Brand personality Brand self-congruity Brand trust e-WoM
Онлайн хандалт:	http://www.sciencedirect.com/science/article/pii/S2590291124001529
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!