Gender differences in mall shopping: a study of shopping behaviour of an emerging nation
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the gende...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
University of Warsaw
2015-01-01
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| Colección: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Materias: | |
| Acceso en línea: | https://press.wz.uw.edu.pl/jmcbem/vol2015/iss1/13/ |
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