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Design the pattern of sensory marketing and its antecedents in the Fast-Moving Consumer Goods for dairy industry

Aim and Introduction: The aim of this study is to design the pattern of sensory marketing (based on the senses) and its antecedents in the (Fast-Moving Consumer Goods) dairy industry. Brands competing in dairy industry require a clear emphasis on sensory stimuli when developing their marketing strat...

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I tiakina i:
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Ngā kaituhi matua: ZAHRA valipouri, Seyed Mahdi Jalali, bita Tabrizian
Hōputu: Artigo
Reo:Persa
I whakaputaina: Iran Strategic Management Society 2022-09-01
Rangatū:مطالعات مدیریت راهبردی
Ngā marau:
Urunga tuihono:http://www.smsjournal.ir/article_125230_d57e65464be47c5f70d2648b4d7c5235.pdf
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