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Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. Behind this growth is a significant shift in the profile of cruise consumers/passengers/tourists, with growth rates twice as fast as those...

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書目詳細資料
Principais autores: Yue Jiao, Yating Hou, Yui-yip Lau
格式: Artigo
語言:Inglês
出版: Frontiers Media S.A. 2021-03-01
叢編:Frontiers in Psychology
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在線閱讀:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.606785/full
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