The influence of digital political communication supported by neuromarketing methods on consumer perception towards a tourist destination

Digital political communication is developing in parallel with the modernization of information and communication technologies. In an effort to design political messages as adequately as possible neuromarketing methods, that have already had astonishing commercial results, are increasingly being app...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Baltezarević Radoslav, Baltezarević Vesna
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Megatrend University 2022-01-01
Edice:	Megatrend Revija
Témata:	digital political communication digital environment neuromarketing electronic word of mouth (ewom) social media influencers tourist destination
On-line přístup:	https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592202013B.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!