Protecting Private Attributes in App Based Mobile User Profiling
The Analytics companies enable successful targeted advertising via user profiles, derived from the mobile apps installed by specific users, and hence have become an integral part of the mobile advertising industry. This threatens the users' privacy, when profiling is based on apps representing sensi...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
IEEE
2020-01-01
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| coleção: | IEEE Access |
| Assuntos: | |
| Acesso em linha: | https://ieeexplore.ieee.org/document/9159571/ |
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