Delineating the South African domestic tourist’s behaviour amid a crisis: A psychographic segmentation approach
Introduction: The COVID-19 pandemic forced transformational thinking regarding resilience and sustainability strategies to ensure the future of the tourism industry. Domestic tourism is predicted to recover first, emphasising the importance of profiling crisis-induced domestic tourist behaviour thro...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Marketing Management Graduate School
2022-11-01
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| coleção: | The Retail and Marketing Review |
| Assuntos: | |
| Acesso em linha: | https://retailandmarketingreview.co.za/wp-content/uploads/2022/11/RMR18_2_1-17.pdf |
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