The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products
The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand pe...
Bewaard in:
| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Lahore School of Economics
2018-10-01
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| Reeks: | The Lahore Journal of Business |
| Onderwerpen: | |
| Online toegang: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/68 |
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