Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia

The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attracti...

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Hlavní autoři:	Farah Putri Wenang Lusianingrum, Widya Nur Bhakti Pertiwi
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Qubahan 2023-11-01
Edice:	Qubahan Academic Journal
Témata:	Visit Intention Visit Decision Social Media Marketing Destination Attraction SOR Theory
On-line přístup:	https://journal.qubahan.com/index.php/qaj/article/view/180
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