Brand Trust as a Mediator in the ESG Practices-Brand Attachment Relationship: Evidence from Vietnam’s Private-Label Brands
In response to rising consumer expectations for sustainability, this study examines how Environmental, Social, and Governance (ESG) practices shape brand trust and brand attachment in Vietnam’s retail sector, focusing on private-label brands. Grounded in Stakeholder Theory, data were collected via a...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publishing
2026-07-01
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| coleção: | SAGE Open |
| Acesso em linha: | https://doi.org/10.1177/21582440261465996 |
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