Maximizing the Influence of the Innovative Products Diffusion considering Advertisement and Promotion Strategies
With the acceleration of product updates and the intensification of product competition, product market strategies become the primary consideration for the enterprises, and the advertisement and promotion strategies are considered the two important strategies implemented by enterprises. This paper c...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Wiley
2021-01-01
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| Col·lecció: | Discrete Dynamics in Nature and Society |
| Accés en línia: | http://dx.doi.org/10.1155/2021/9293303 |
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