COMPARATIVE ANALYSIS OF CONSUMER DESIRE AND CHOICE INDEX OF COFFEE PURCHASE DECISIONS AT KAMPOENG KOPI BANARAN AND PONDOK KOPI UMBUL SIDOMUKTI, SEMARANG REGENCY, INDONESIA
The objectives of this study were to analyze: 1) Consumer Desire Index (IKK) on Coffee Purchase Decisions in Semarang Regency; 2) Consumer Choice Index (GPA) on Coffee Purchase Decisions in Semarang Regency. The research method was conducted by survey method. Data was collected by interviewing the n...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
iVolga Press
2022-08-01
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| Colecção: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Assuntos: | |
| Acesso em linha: | http://rjoas.com/issue-2022-08/article_07.pdf |
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