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PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM

This study aims to determine the effect of entrepreneurial characteristics, capital, and marketing strategies simultaneously or partially on the development of MSMEs in Ikat weaving in SBD Regency. The sample in this study was Ikat MSMEs in SBD Regency, totaling 55 MSMEs. The data analysis techniqu...

Täydet tiedot

Tallennettuna:
Päätekijät: Abas Kasim, Juita L D Bessie, Anthonius B Messakh, Thomas W Isliko
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universitas Nusa Cendana 2023-11-01
Sarja:Journal of Management Small and Medium Enterprises (SME's)
Aiheet:
Ikat Weaving
Entrepreneurial Characteristics
Capital
Marketing Strategy
Development of MSMEs
Linkit:https://ejurnal.undana.ac.id/index.php/JEM/article/view/11953
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