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The Influence of Brand Image, Brand Experience, and Brand Satisfaction on Brand Loyalty in Avoskin Skincare (A Study of Avoskin Skincare Consumers in Surabaya)

Technological advancements and global market developments have driven of the beauty sector in Indonesia. Positive prospects in the beauty sector encourage many local brands, including Avoskin to compete in an increasingly competitive market. In this competition, the brand's ability to build and mai...

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Bibliographic Details
Main Authors: Andramaya Kusuma Ningtyas, R. Yuniardi Rusdianto
Format: Artigo
Language:Inglês
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-11-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/8211
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