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An approach to the organizational strategic decision-moment in new product development

Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product development processing. Design: The methodology is focused on agent-based simulation, particularly using NetLogo software. Virtual experimen...

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Autori principali: Juan-Esteban Hernández Betancur, Luz Alexandra Montoya, Iván Montoya Restrepo
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universidad de Caldas 2022-07-01
Serie:Kepes
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Accesso online:https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7411
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