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Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

Abstract Background Pakistan has one of the highest neonatal and maternal mortality rates in the world. Use of clean delivery kits (CDK) at time of delivery improves maternal and newborn outcome. We test effectiveness of a social marketing strategy to increase uptake of CDKs in a low socioeconomic p...

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Principais autores: Asra Usmani, Shazia Sultana, Imran Nisar, Shehla Zaidi, Imtiaz Jehan, Anita Zaidi
Formato: Artigo
Idioma:Inglês
Publicado: BMC 2022-05-01
Series:BMC Pregnancy and Childbirth
Assuntos:
Maternal mortality
Home delivery
Social marketing
Clean delivery kit
Acceso en liña:https://doi.org/10.1186/s12884-022-04705-z
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