Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options
Drawing on social presence and perceived value theories, this article uncovers key antecedents and consequences of perceived value in artificial intelligence-enabled mobile payment applications (AI-MPA). This research contributes to social presence and perceived value theories and advances the liter...
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| Principais autores: | , , , , , |
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| Format: | Artigo |
| Sprog: | Espanhol |
| Udgivet: |
Elsevier
2026-05-01
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| Serier: | European Research on Management and Business Economics |
| Fag: | |
| Online adgang: | http://www.sciencedirect.com/science/article/pii/S2444883426000161 |
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