Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker)
<strong>Objective</strong> <br />Brand interest varies among men and women. Brand and brand reputation are more prominent among women, and it is stated that there is a difference in the degree of brand dependence in men and women. Since there is a significant difference in the cognitive process amon...
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| Autors principals: | , , , , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
University of Tehran, Faculty of Management
2020-06-01
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| Col·lecció: | مدیریت بازرگانی |
| Matèries: | |
| Accés en línia: | https://jibm.ut.ac.ir/article_76916_9eddb0493f5e298b869fa9d94a9aa611.pdf |
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