Functional approach to marketing application for development of Higher School establishments

Basic tendencies and problems of the higher educational services market development are certain in the article. The improved system of marketing functions higher educational services is offered. The necessity of application the external and internal marketing for higher educational establishments is...

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Bibliografiska uppgifter

Huvudupphov:	A.Ya. Dmytriv
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Sumy State University 2011-10-01
Serie:	Marketing i Menedžment Innovacij
Ämnen:	market of higher educational services functions of higher educational services marketing higher school establishment educational service
Länkar:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_130_136.pdf
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