Influence of Product Quality, Promotion, and Price on the Purchase Decision of Glad2Glow Products among Students in Semarang
The cosmetics industry in Indonesia has experienced rapid growth in line with increasing consumer interest in skincare products. One of the emerging local brands is Glad2Glow, which has successfully gained attention through social media, particularly TikTok. However, intense competition with other...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-01-01
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| Colecção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/9174 |
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