Peculiarities of medical and cosmetic advertising texts in English, Chinese and Russian (axiological aspect)

The aim of this study is to identify the axiological peculiarities of medical and cosmetic advertising texts in English, Chinese, and Russian. The study examines the features of linguistic means and their impact on the formation of consumers’ value orientations. The corpus comprised 60 promotional t...

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Detalhes bibliográficos

Principais autores:	Dawulan М., Denis V. Pavlov
Formato:	Artigo
Idioma:	Alemão
Publicado em:	Publishing and Printing Center NOSU 2025-12-01
coleção:	Актуальные проблемы филологии и педагогической лингвистики
Assuntos:	cross-cultural analysis axiology value orientations advertising text linguistic features medical advertising cosmetic advertising
Acesso em linha:	https://philjournal.ru/upload/2025-4/36-50.pdf
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