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CSR as a source of competitiveness of distribution channels

The article aims to indicate CSR's contribution to building the competitive advantage of the distribution channel. The authors examine the problem with regard to the modern economy where the competition is not between individual enterprises but supply channels; also in Poland one can observe a conti...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Magdalena Stefańska, Grażyna Śmigielska
Format: Artigo
Sprache:Inglês
Veröffentlicht: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-06-01
Schriftenreihe:Polityki Europejskie, Finanse i Marketing
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Online-Zugang:https://pefim.sggw.edu.pl/article/view/1380
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