A Hybrid Quantified SWOT Analysis to Label the Competitive Positioning for Theme Parks: A Case Study of Taiwan
This paper aimed to explore customer value-driven factors and evaluated competitive positioning to formulate the sustainable business strategy for theme parks in Taiwan. We employed Borda count to obtained the customer value-driven factors. This paper further developed a hybrid quantified SWOT analy...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
SAGE Publishing
2023-12-01
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| Σειρά: | SAGE Open |
| Διαθέσιμο Online: | https://doi.org/10.1177/21582440231218270 |
| Ετικέτες: |
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