ANALISA PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR HONDA
<p>Nowadays the rivalry of motorcycle industry in Indonesia increases rapidly. In facing this condition, the motorcycle producers are demanded to form a strong competitive superior component by making a good brand image for consumers. Brand image is a trade mark association; it is formed and stuck o...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universitas Kanjuruhan Malang
2010-10-01
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| Edice: | Jurnal Ekonomi Modernisasi |
| Témata: | |
| On-line přístup: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/40 |
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