Islamic Perspective on Marketing Strategy Through Quantitative Strategic Planning Matrix (QSPM)

Although several papers have discussed Quantitative Strategic Planning Matrix (QSPM), there is still limited research that specifically discusses result marketing strategies for the results of QSPM in an Islamic perspective. The aim is to show that QSPM as an input for a marketing strategy is based...

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Autors principals:	Sulasih, Pramono Hari Adi, Weni Novandari, Suliyanto
Format:	Artigo
Idioma:	Inglês
Publicat:	Postgraduate State Institute on Islamic Studies Purwokerto 2023-03-01
Col·lecció:	Ijtimā'iyya
Matèries:	Islamic perspective; quantitative strategic planning matrix (QSPM); strategy
Accés en línia:	https://ejournal.uinsaizu.ac.id/index.php/ijtimaiyya/article/view/6242
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