Packaging Innovation and Selling Performance in Microenterprises: Role of Digital Marketing Training

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources, impacting their selling performance. This study explores the role of digital marketing training in boosting the selling performance of micro-enterprises through packaging innovation. This study is quantitativ...

Descrición completa

Detalles Bibliográficos

Principais autores:	Agus Setyo Pranowo, Herdiyana Herdiyana, Hari Muharram
Formato:	Artigo
Idioma:	Inglês
Publicado:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-08-01
Series:	Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:	Digital Marketing Training, Indonesia, Micro-enterprises, Packaging Innovation, Selling Performance
Acceso en liña:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5285
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!