Translatological features of online publications on evaluating the BTL technologies effectiveness in the aspect of marketing communications

The article discusses the main translation features of English-language articles in the subject area of marketing communications. The relevance of the research is determined by the following factors: conjunctural needs in the study of authentic materials in the field of marketing communications in o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	E. V. Pivanova
Μορφή:	Artigo
Γλώσσα:	Russo
Έκδοση:	North-Caucasus Federal University 2022-07-01
Σειρά:	Гуманитарные и юридические исследования
Θέματα:	written translation btl-communication scientific text adaptation translation transformations terminology borrowings
Διαθέσιμο Online:	https://humanitieslaw.ncfu.ru/jour/article/view/1168
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!