State of Nationalism (SoN): Nation Branding
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation.
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
NISE
2020-12-01
|
| coleção: | Studies on National Movements |
| Assuntos: | |
| Acesso em linha: | https://openjournals.ugent.be/snm/article/id/85340/ |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|