MODELLING TOURISM DEMAND USING GOOGLE ANALYTICS: A CASE STUDY OF PORTUGAL’S ALENTEJO REGION

The development of information and communication technologies, specifically the Internet, has changed the way tourists plan their trips, being one of the most important information sources for tourism decision-making. However, a limited number of studies has been developed to analyse the causal rel...

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מידע ביבליוגרפי

Principais autores:	Maria Gorete Ferreira Dinis, Maria Celeste Eusébio, Zélia Breda, Ana Madaleno
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	University of Huelva 2022-06-01
סדרה:	Enlightening Tourism: A Pathmaking Journal
נושאים:	Tourism demand Internet data Google Analytics Portugal Destination Management Organization Modelling
גישה מקוונת:	https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5652
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!