Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision
This study aims to determine how much attitude affects middle-class consumers’ purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by growing environmental awareness. When factors of attitude like knowledge, education,...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
The Bucharest University of Economic Studies Publishing House
2024-06-01
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| Schriftenreihe: | Journal of Emerging Trends in Marketing and Management |
| Schlagworte: | |
| Online-Zugang: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V01_2024_85.pdf |
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