Proposal of an assessment scale in competitive intelligence applied to the tourism sector
Companies operate in uncertain environments, where decision-making is a complex task. Thus, one of the key elements to take into account in the aforementioned decision-making is the environment in which the business operates. This is where competitive intelligence (CI) makes sense, understood as th...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Halmstad University
2017-03-01
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| Reeks: | Journal of Intelligence Studies in Business |
| Onderwerpen: | |
| Online toegang: | https://journal.lu.lv/JISIB/article/view/2231 |
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