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Cohesive Devices in Advertising Discourse

The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the fra...

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Autore principale: Amel SAOUCHA
Natura: Artigo
Lingua:Árabe
Pubblicazione: University of Constantine 1, Algéria 2014-12-01
Serie:Revue des Sciences Humaines
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Accesso online:https://revue.umc.edu.dz/h/article/view/2071
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