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ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)

<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has the most dominant influence on the q...

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Detaylı Bibliyografya
Asıl Yazarlar: Nasruddin Nasruddin, Ika Agustina
Materyal Türü: Artigo
Dil:Indonésio
Baskı/Yayın Bilgisi: Universitas Muhammadiyah Sumatera Utara 2018-02-01
Seri Bilgileri:Jurnal Ilmiah Manajemen dan Bisnis
Online Erişim:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/956
Etiketler: Etiketle
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