AGE DIFFERENCES IN SUSCEPTIBILITY TO STEREOTYPICAL AND NON-STEREOTYPICAL ADVERTISING
The objectives of this study are to determine which age groups demonstrate the greatest susceptibility to stereotypical advertising compared to non-stereotypical advertising, as well as to identify some causal relationships between the consumer's age and the presentation of a stereotype as a stim...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Trakia University
2023-12-01
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| Serie: | Trakia Journal of Sciences |
| Soggetti: | |
| Accesso online: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/4%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/46-L.Spasova.docx.pdf |
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