Revisiting Cheap Talk with New Evidence from a Field Experiment

We assess the reduction of hypothetical bias in consumers' willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments...

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Principais autores:	Andres Silva, Rodolfo M. Nayga Jr., Benjamin L. Campbell, John L. Park
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Western Agricultural Economics Association 2011-08-01
סדרה:	Journal of Agricultural and Resource Economics
נושאים:	bdm cheap talk field experiments hypothetical bias willingness-to-pay
גישה מקוונת:	https://ageconsearch.umn.edu/record/117168
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