How the implicit cues within the packaging of nutritional products influence consumers' purchase intentions
This study investigates the influence of implicit in nutritional product packaging on consumer purchase intentions through three distinct experiments. Experiment 1 examines the impact of static versus dynamic implicit on consumer engagement and purchase interest, revealing that dynamic implicit is n...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2026-12-01
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| coleção: | CyTA - Journal of Food |
| Assuntos: | |
| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/19476337.2026.2670870 |
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