The influence of financial literacy, digital literacy, digital marketing, brand image and word of mouth on the z generation's interest in Islamic banks
This study aims to examine the effect of digital literacy, digital marketing, and word of mouth on the interest of the z generation in Islamic banks. Researchers used primary data obtained from distributing questionnaires to students and students with a total sample of 460 respondents. In t...
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| Principais autores: | , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Growing Science
2023-01-01
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| coleção: | International Journal of Data and Network Science |
| Acesso em linha: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_93.pdf |
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