Do you love me? The relationship between sport-related branded entertainment and brand love
Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates the im...
Salvato in:
| Autori principali: | , , , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Taylor & Francis Group
2022-12-01
|
| Serie: | Cogent Business & Management |
| Soggetti: | |
| Accesso online: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2143014 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|