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The impact of brand social media marketing on the dynamics of the company’s share value

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company’s share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising campaign in social media. The economics and statistics...

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Principais autores: Diana Fayvishenko, Liudmyla Cherniavska, Iryna Bondarenko, Tetiana Sashchuk, Inna Sypchenko, Nataliia Lebid
Formato: Artigo
Idioma:Inglês
Publicado em: Vilnius Gediminas Technical University 2023-01-01
coleção:Business: Theory and Practice
Assuntos:
advertising
brand
company value
marketing
promotions
social media
Acesso em linha:https://journals.vilniustech.lt/index.php/BTP/article/view/17117
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