Representations of female characters in Bollywood cinema: stereotypes, audience perceptions, and societal impacts

IntroductionThe study aims to examine how audiences perceive the contrasting portrayals of the female lead (heroine) and the item girl in Bollywood films, and to analyse how these binary representations reflect attitudes toward women's roles and identities. Grounded in the Reinforcement Theory of Mo...

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Autors principals:	Forhana Choudhury, Swati Sharma
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2026-02-01
Col·lecció:	Frontiers in Sociology
Matèries:	audience perception binary representation of women Bollywood cinema gender stereotypes item songs Madonna-Whore dichotomy
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fsoc.2025.1694300/full
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