Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles

The consumption value seems to be insufficient to explain consumers' domestic electric vehicle purchase behaviour, especially in a highly competitive global environment. This study aims to investigate how consumer ethnocentrism and perceived interactivity influence consumption value and pro-environm...

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Detalhes bibliográficos

Principais autores:	Zi-Xu Wang, Wei Ming Chee, Amer Hamzah Bin Jantan, Yu-He Xia, Hui Xue, Meng-Jie Ye, Qi Zhang, Philip Pong Weng Wong, Yue Gong, Lei Wang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2024-08-01
coleção:	Acta Psychologica
Assuntos:	Consumer ethnocentrism Consumption value Domestic electric vehicles purchase intention Perceived interactivity Pro-environmental value
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S0001691824002488
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