The Representation of Masculine Identity in Birell Egyptian Television Advertisement: A Semiotic Approach
The non-alcoholic beer Birell is specified in their advertisements’ campaign to men. The campaign’s slogan repeatedly in all their television advertisements says, “Man Up and Drink Birell,” and they show men before and after they drink Birell to emphasize the strong effect it has on their manhood. T...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
Ain Shams University, Faculty of Women for Arts, Science & Education
2021-04-01
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| Col·lecció: | Buḥūṯ |
| Matèries: | |
| Accés en línia: | https://buhuth.journals.ekb.eg/article_186197_22ce5d62bab5327dc0d2372b09304238.pdf |
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