Again and again (and again): A repetition-frequency-model of persuasive communication
This article develops a model to explain contradictory findings on the effects of repeated exposure to persuasive communication. The model’s starting point is the repetition frequency of a given stimulus. This determines - in interaction with variables relating to the stimulus, the recipients, and t...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Alemão |
| Publicat: |
Nomos Verlagsgesellschaft mbH & Co. KG
2017-10-01
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| Col·lecció: | Studies in Communication, Media |
| Accés en línia: | https://www.nomos-elibrary.de/10.5771/2192-4007-2017-3-218 |
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