Beyond Batik Lasem: Utilizing Instagram for MSMES’ Growth Opportunity and Challenges
The research explored the distinctive attributes and unique impact of Lasem’s online batik shops on the development, cultural preservation, and women’s empowerment of Micro, Small, and Medium Enterprises (MSMEs). Employing a descriptive qualitative method, the researchers integrated theories of...
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| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Bina Nusantara University
2024-07-01
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| Σειρά: | Binus Business Review |
| Θέματα: | |
| Διαθέσιμο Online: | https://journal.binus.ac.id/index.php/BBR/article/view/11226 |
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